Content Production

Content Production

Turn insight into content that fits your business. Get relevant content ideas, create text, images, social media graphics and video, and bring planning and publishing into one workspace.
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From idea to finished content

You choose the direction and message. Envra helps with ideas, production and channel adaptation, while you stay in control of what gets published.

From insight to content

Start with more than a blank page

Use insights from Analytics, SEO, Visibility Intelligence and Marketing Intelligence to guide your content. Suggestions draw on your business knowledge and existing content, giving you a stronger starting point for topics, messages and formats.

AnalyticsTraffic and content engagement SEO and content statusExisting pages and content Visibility IntelligenceSearch and visibility opportunities Marketing IntelligenceChannel and campaign insights
Relevant content ideas

Content Production

Choose an idea. Shape the message. Create the content.

TextArticles, posts and newsletters
ImagesNew and refined images
Social media graphicsImages, copy and brand in one
VideoStories brought to life

Your business is the foundation. Your knowledge, audience, voice and visual identity guide the work.

On to planning and publishing. Preview, adapt and publish to connected channels.

One message. More ways to reach your audience.

Start with your own idea or build on a suggestion. Combine formats and adapt your content to the channel you want to use.

Text

Write articles, website copy, social media posts and newsletters with AI assistance. Refine drafts, adjust the tone and message, and adapt the text to your audience and channel.

Images

Generate new images or refine images you already have. Use your own product images and references to create visuals that support the story you want to tell.

Social media graphics

Combine images, headlines, your logo and brand colours into ready-to-use posts. Edit the text and layout, adapt graphics to multiple formats and reuse designs you like.

Video

Create video content from an idea, a script or your own images. Bring together product presentations, speech and captions, and adapt the video to your message and channel.

Content ideas

Find your next topic with a stronger starting point

Get practical ideas based on your business, your own sources and existing content. Use insights from the other modules to choose a direction, then develop the ideas into a clear message for your audience.

  • New topics and angles grounded in your business sources.
  • Ideas for new content and improvements to existing copy.
  • Take a suggestion into production, or start with your own idea.
Built around your business

Your expertise. Your voice. Your identity.

Give production a shared foundation, so you do not have to explain your business again for every post.

Knowledge and sourcesBring together information about your business, products, services and audiences. Use website content, your own resources and guidelines to inform ideas and copy.
Voice and visual identityDefine how your business should sound, and use your logo, colours and fonts in graphics. Keep assets and designs ready to use again.
One connected workflow

From the first idea to published content

  1. Choose your story

    Choose a content suggestion or create your own assignment. Set the goal, audience, message and format, using your business knowledge as the starting point.

  2. Create it and make it yours

    Create copy and visuals, refine the result and preview your channel versions. Keep your work in the content library so it is easy to find and reuse.

  3. Plan and publish

    Use the calendar to plan your content, choose the channel and timing, and follow its publishing status. You review the content before it goes out.

Reach the channels you use

Adapt and publish to connected channels such as Facebook, Instagram, LinkedIn and TikTok. Send newsletters with Mailchimp and publish to WordPress. Website copy can also be copied or exported to your own publishing system.

Put your insights into words and visuals

Bring ideas, production and publishing together around what your business wants to achieve.

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